After establishing a track record in mounting world-class beauty pageants over the last decade, Carousel Productions Inc. decided to reinvent and improve the concept of beauty competitions for the new millennium. Because many people admired and aspired to be a beauty queen, Carousel believed beauty queens would be a good and effective advocate of worthy causes. To give life to this vision, Carousel organized and launched in 2001 the MISS PHILIPPINES and MISS EARTH Beauty Pageants, two beauty events whose raison d’etre was to have its candidates and winners actively promote and get involved in the preservation of the environment and the protection of Mother Earth.

MISS PHILIPPINES, the pageant which conducts a search for “a true Filipina beauty who cares for and helps in the preservation of our environment” is the only truly nationwide beauty competition in the Philippines today. To attract the prettiest and most qualified young ladies from all over the country, Carousel Productions, through its network of regional franchise holders, organizes beauty contests in 12 regions all over the country. The winners of these regional contests compete with the 12 National Capital Region candidates (who in turn have been screened and selected from more than 100 aspirants) in the national pageant.

The MISS PHILIPPINES winner eventually competes in the Manila-based Miss Earth Beauty Pageant participated in by 60-70 countries around the globe